This ‘personal best’ principle I learned in kickboxing guides me in business every day. The discipline I learned with martial art, pushed me to always pursue my own personal best, and never rest on your last performance. I used to be a kickboxing / body combat instructor for 10 years until I injured my back. Just like an Olympian, who always strives to push past his or her own personal best, that’s the attitude I try to embody and instill in my team. I’m always looking for ways to improve my game, beat my best performance, and take people with me on the journey. My personal philosophy is not just aspiring to be better, but to aspire to be exceptional. The stories you tell must strike the right chord, by listening, empathizing, inspiring, and then demonstrating what is possible, in that order.īalancing the technical aspects of engineering with creative storytelling that inspires on a human level is the secret sauce to building any successful customer relationship. If everything that comes out of your mouth is about yourself, and not about the customer, you’re not going to build trust (or sell anything). Building strong relationships with clients comes down to trust. Storytelling needs to be in service of the customer, not in service of your own agenda.Īs someone who cares deeply about understanding the customer’s perspective, I pride myself in being able to build authentic connections by speaking in the voice of the customer, in a way that makes them the hero.
Customers buy into the story, and the way you connect with them at an emotive level, before they buy your products and services. You must act, every day, as one unified team, as if your success is contingent upon your customer’s success. The customer experience doesn’t rest on the shoulders of sales, or any one department. The next generation CMO must make it their core marketing philosophy to be as much about their customer’s growth as they are their own growth. I’m devoutly outcome-driven – I’m always asking myself and my team ‘how can we make the biggest impact?’ When I was younger, I used to say that “I have a degree in getting sh** done.” With a bit more wisdom under my belt, now I say that “I have a masters in getting sh** done, with the collective power of my team.” Please list your 3 qualities or personal characteristics that you are most proud of. We asked her 7 questions, and you can read her responses below! 1. Aruna won the 2020 WIT award in Marketing. In this blog, we hear from Chief Marketing Officer at Webex by Cisco, Aruna Ravichandran.
#Aruna ravichandran series
As a refresher, this blog series is meant to teach you about the success, obstacles, and advice that these talented women have to offer.
#Aruna ravichandran full
We are back with the next edition of our 7 Questions WIT blog series–another blog full of advice and experiences from one of our 2020 Women In Tech Award winners.
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